Deceptive marketing works! But not the way you want it to.
A recent discussion on an email list I love (Paul Myers’ TalkBizNews) about how email marketers lie, trick, and cheat to get you to open their emails, made me pay extra attention to a recent post from a guy I trust a lot in the Public Relations field about similar tactics in PPC advertising. While some PPC services are very, very (read: sometimes wayyyyy too strict) some, as in this example, or way too lax.
Here’s an article by PR specialist Don Crowther on what not to do to win customers’ trust, and the sale. He gives a great example, well, _great negative_ example of a current ad running on Facebook.
Bottom line? Make your ad intriguing, but be honest, and upfront. The long run, what we’re all in it for, will see better results.













